Analytics and reports
What every chart in the analytics dashboard means, how to read the data, and how to use it to make decisions.
Go to Dashboard → Analytics. You can filter all charts by a custom date range — last 7 days, 30 days, 90 days, or a custom range you pick. The default is the last 30 days.
The Check-ins Over Time chart shows the total number of check-ins per day or week, depending on the range selected. Use this to spot trends: is check-in volume growing week over week? Are there slow days that could benefit from a promotion?
The chart distinguishes between first-time joins and repeat check-ins — new members are highlighted differently so you can track how well the QR poster is converting.
This chart shows two lines: points issued (awarded through check-ins and bonuses) and points redeemed (spent on rewards). A healthy programme issues more than it redeems — points sitting in member balances are motivating them to come back. If redemptions are very high relative to issuances, your reward costs may be higher than expected.
The Members Over Time chart shows how your active member count has grown. New sign-ups are tracked separately from total members so you can see the rate of growth.
The Tier Distribution chart shows what proportion of your members are at each tier (Bronze, Silver, Gold, Ruby). A healthy programme has a pyramid shape: most members at Bronze, fewer at Silver, fewer still at Gold, and a small number at Ruby. If most members are stuck at Bronze, consider whether your points-per-visit rate is too high or your reward costs too distant.
The Top Members chart ranks your most active members by total points. These are your best customers — use the data to think about how to keep them engaged.
The Overview page's Recent Activity feed shows the last 20 events across all activity types — check-ins, joins, redemptions, birthday bonuses. It's a live feed that refreshes without a page reload.
In this version, data export is available as a CSV download from the Members list (download member data) and from the Rewards section (download redemption history). More detailed analytics exports are on the roadmap.
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